Review: Soo Aloe Essence Mask

I had seen this line of masks sold on eBay at affordable prices before but never knew if "affordable" meant "poor quality" (again; I am looking at you, My Beauty Friends masks!) Come on, we all equate considerably low prices with a lack of quality - and vice versa - sometimes, yes? When I saw the Soo Aloe Essence Mask in Michelle's blog giveaway, I immediately thought, "It can't be bad; she doesn't just unload crap she hates on others, pretending it's a giveaway." So when, for some strange reason (I never win anything,) I won, this mask was one of the first of the goodies I tried.

About the brand:
I got nuttin'. This is so frustrating. This is where I'd normally share some basic information about the brand/manufacturer, but I have found literally nothing. I think the brand is Pure & Beautiful. Or is it Chungjungmiin? I have been googlin' for quite a while, but nothing... There's no website address on the back of the pack that I could find. I am pretty sure that there must be something out there in the Korean blogosphere, but I can't write or speak the language, so if anyone else has any useful information - just because it's currently annoying the living daylight out of me that I don't have any - please let me know! Please?

Instructions and ingredients:
"1. After cleansing, soothe your face with tonic water.
2. Apply the mask on the face, smooth the mask gently to ensure good contact with the skin.
3. Leave it for 20 - 30 minutes until the nutrients of the mask are absorbed, and then remove mask.
4. If essence is left on your face after taking off the mask, tap your face for allowing the essence to be completely absorbed into your skin.
5. After removing the mask, nourishing is necessary. If you do make up base or paint your face after taking off the mask, you can feel fresh all day long.
6. By using the mask 3-4 times per week, you can keep your skin always elastic and clear." (source)

Star ingredients, in no particular order:
Polyglutamic acid - It is the main component of sticky pastes of natto. It protects the skin, and increases natural moisturizing factors by revitalizing cells inside the skin. (source)
Aloe Barbadensis Leaf Extract - Aloe-derived ingredients enhance the appearance of dry or damaged skin by reducing flaking and restoring suppleness. Historically, it has been believed that Aloe improves wound-healing and skin inflammation. (source)
Olea Europaea (Olive) Fruit Oil - Olive oil is beneficial for dry skin because of its fatty acid content, some of which comes from the emollient squalene. Used alone, olive oil has been shown to be problematic for skin because it seems to reduce skin’s barrier integrity and delay healing of injured skin.When olive oil is mixed in a formula in small amounts with other beneficial ingredients, you get the benefit of its slip and emollient properties along with some antioxidant benefit. (source)

Despite the lack of basic information I have been able to provide about this mask, I have decided to review it because you might see it on eBay, too, and wonder whether you should grab a few, but - just like yours truly - haven't been able to find a review online (at least not in English.)

First, if you're sensitive to smell, you might want to skip this one. My nose is very weak - I always bring up the example that I don't think the CosRX AHA lotion that so many say smells putrid, smells like much of anything, - but the scent of this mask hit me pretty hard at first. I really cannot place it; I want to say charred something. Charred human flesh? I have no idea what that smells like, but this is what I imagine it to. It is very strong at first, and I have no idea which ingredient could be causing it. (My mask's expiry date wasn't for another year and a half, so I'm pretty sure this is simply what it smells like, period.)

Other than that, this isn't a bad mask at all, and certainly not for the price. The sheet is of medium thickness, but it adheres very well to the skin, and I could go about my morning business (which includes throwing a set of washable wee wee pads into the washing machine, making breakfast for the dogs, and the like - so there's a lot of moving around involved) without it falling off or feeling uncomfortable. I like the size, too; I think I have a small-ish face (maybe?) just based on the fact that most sheet masks cover my hairline (which I hate.) It did sting just a tiny bit at first, but since I may or may not have overexfoliated my skin (bad, bad me,) it really didn't surprise me in the least, and it went away pretty quickly.

As for the results, I'd say this is a god mask for everyday purposes. It will not change your life, but it does what's generally expected of a sheet mask: it hydrates and plumps the skin. I used it in the morning, and the leftover essence was very easy to pat it, and it left a matte, silky finish - no sticky residue here, - so it certainly didn't feel too heavy for "day wear" on my normal skin. Just based on the finish, I will assume that it's fine for morning use even for oilier skin types.

Recommend? For everyday masking, sure. This is not the most breathtaking product you will ever try, but it did feel like a solid one. It's inexpensive, so it could work for the budget-conscious one-a-day-sheet-masker, too. The sheet is solid, the essence is solid, the results are solid.

Where to buy? eBay


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